Is Article Marketing Dead in 2011and 2012 12/02/2011
The question on everyone’s mind since Google released its Panda algorithm update is does article marketing still work. Did Google drive the final nail in the coffin in 2011 or not? In the next two minutes you can decide for yourself.
People say that they use article marketing to generate both traffic and links for their websites. They like the click through traffic that happens when someone reads their article and wants to learn more about it. They also like the links in the article because it helps the pages on their website rank higher in the search engines. Higher ranking then results in additional free traffic to their site.
The first benefit that people want from article marketing, click through traffic, has definitely been impacted since the Google Panda update. Most of the major article directories where people like us can publish articles are less effective than they were prior to that. The article directories no longer enjoy top rankings like they used to. This may change at some point. For now though, their rankings have been severely demoted. Those sites get far less traffic from search engines now than they did in the year prior to Panda. Because the sites are getting less traffic, your articles are going to get less traffic too. Less traffic to your article means less traffic clicking through to your pages.
Many of us thought that since Google penalized the rankings of the articles in those article directories that Google was also going to somehow diminish the value of the links in those articles too. The good news for us is that according to my tests, Google has not diminished the power behind those links in the last year. Article directory links have never been that powerful to begin with, at least not in the last few years. So, there was not a lot of link juice there to lose. Thankfully those article links still are counted. If you are still using article marketing then you know this is true.
Panda really rocked the article marketing industry. It did not kill it though. The average person can still get his website to rank better and get more traffic to it if he is willing to write and distribute enough of those articles to the right places. After months of testing to see if this article marketing thing was now a waste of time or not, I am glad to say that the big bad Panda is not as scary as we once thought it was. The articles still accomplish their primary objective. They still help us get more indirect traffic to our sites.
Speaking of testing things out, you might be interested in learning about whether it is really possible to get a website to rank well by writing and publishing articles one at a time by hand. If you did not use a spinner at all and all you did was lots and lots of manual labor with articles, is it possible to get results? I conducted a case study about article marketing to prove whether or not it is that effective. The results are published on the homepage of that site – ArticleMarketingCaseStudy.com. Check it out if you want. There is some good stuff in there.