Are you one of those people who just puts as little effort into an article as possible so that you can get your back link? Or, do you really put some effort into your articles even when they are going to be published at some article directory as a means to promote your own website? I am one of the guys who actually puts a little bit of extra effort into my articles even though they are going to be published on somebody else’s website. Hopefully you can tell that about me just from reading my articles. Putting that kind of effort into an article can sometimes feel like a waste though.
One of the main reasons that people like you and me write these articles in the first place is because we use article marketing to build links back to our websites. We know that the links aren’t all going to magically start appearing on their own. We know that we are going to have to go out and build a bunch of them by hand if we want to get any kind of serious results with our websites. A huge part of SEO is getting links after all. How high of a price are you willing to pay for that link back to your web page though? Here is how I look at it.
I stick to publishing my articles on websites where those articles have a pretty good chance of getting read by someone. I have been doing this long enough to know how this stuff works. I know that I am not going to get thousands of readers with one article. You can get those kinds of results, but generally not when you are first launching yourself into a niche. You get those results once you are well known in a niche. When you are first beginning a niche, you are going to get a handful of readers at a time. Some articles will get into the hundreds, but not thousands of readers.
My way of looking at it is that I want to convert each and every reader, or at least a decent percentage of them, over to my way of seeing things. I want them to click through in my links in the article so that I can direct them to the places I have built for them. I focus on converting one reader at a time.
If that is your mindset then you have to worry about how much effort you put into each article. You have to try to produce better material than the people around you in that niche. If you’re not doing that, then you are going to lose that reader to somebody else. Then you get no conversions.
Have you ever wondered whether it is really worth putting that much effort into one article though? Have you thought about whether or not you could get results by producing lower numbers of higher quality articles? I wondered the same thing. Why not test to see if it works? That is what I did. I built a website to conduct a case study. I studied what kinds of results I could get with article marketing if I was to use nothing but higher quality all original articles written by me. You might find the results interesting. I got way better results faster than I ever expected.