What is Article Marketing 10/20/2011
What Is Article Marketing
Article marketing is a technique that people use to promote websites. There are different forms of article marketing. There are several different primary benefits that article marketing provides. There are good ways to do article marketing and there are spammy ways to do article marketing. Let’s discuss these subjects in more detail.
Describe Article Marketing In Greater Detail
Suppose you have a website that sells shoes online. Your site is brand new and you want to get people to start coming over to your website so that you can start making sales. One way to do that would be to write a series of articles about things that are interesting to people who are in your target market. Suppose you sell shoes that are in really weird sizes like really big or really wide shoes. You could write a series of articles about why some people have exceptionally wide feet. You could publish an article with statistics that breaks down the population according to shoe size. You could write an article about how to make your feet look smaller than they really are. All of those topics are going to be interesting to people with big feet.
Then you publish those articles at public websites that allow you to do so. Websites called article directories are an example of where you could publish those articles. You could also look for blogs that allow other people to publish articles. These are called guest blogs.
At the end of each of your articles you would mention your name and leave a link back to your shoe store for people with oversized feet. Some of the people who read your articles are going to click over to your website. They would be potential customers of yours. Maybe they would tell some of their other friends who also have big feet about your store. Maybe they would tell their family members about your store who would then shop at your store for birthday gifts. Get the picture?
What benefits does article marketing provide?
The main benefits are increased publicity for your brand or your website, increased website traffic and more backlinks for your website. The reasons you would want publicity and traffic are obvious. You also want backlinks for your website because search engines use backlinks as a means to rank websites. In general, the more backlinks your website has, the higher it will rank in the search engines. There are many other factors that come into play also. The number and quality of inbound links is an important factor though.
Good Ways versus Bad Ways Of Article Marketing
The most widely accepted method of article marketing involves you writing original content (original unique articles every time) and publishing each original piece at one specific location. It is a labor intensive method that requires commitment to get results. This method is considered an acceptable (white hat) method.
Some people will use software to take one article and spin it into hundreds of articles by randomly replacing words and phrases inside the article. Then they publish these spun articles all over the internet. They do this primarily for the backlinks. Those articles are generally low quality and would not be easy to read. Search engines consider that a black hat (unacceptable) technique for promoting your website. By using that tactic, you run the risk of having your website move down in ranking. Plus you tarnish your brand image because your articles show up next to a bunch of other spun garbage articles online.
Is Article Marketing Better Than Other Methods of Website Promotion
I guess that depends on the person. A lot of people favor article marketing. Some people prefer other methods. Article marketing using white hat techniques takes a lot of time and effort. You need to publish a bunch of articles before you see real results. Some people are too lazy or simply not committed to doing the amount of work required.