Is Article Marketing Dead in 2011and 2012 12/02/2011
The question on everyone’s mind since Google released its Panda algorithm update is does article marketing still work. Did Google drive the final nail in the coffin in 2011 or not? In the next two minutes you can decide for yourself.
People say that they use article marketing to generate both traffic and links for their websites. They like the click through traffic that happens when someone reads their article and wants to learn more about it. They also like the links in the article because it helps the pages on their website rank higher in the search engines. Higher ranking then results in additional free traffic to their site.
The first benefit that people want from article marketing, click through traffic, has definitely been impacted since the Google Panda update. Most of the major article directories where people like us can publish articles are less effective than they were prior to that. The article directories no longer enjoy top rankings like they used to. This may change at some point. For now though, their rankings have been severely demoted. Those sites get far less traffic from search engines now than they did in the year prior to Panda. Because the sites are getting less traffic, your articles are going to get less traffic too. Less traffic to your article means less traffic clicking through to your pages.
Many of us thought that since Google penalized the rankings of the articles in those article directories that Google was also going to somehow diminish the value of the links in those articles too. The good news for us is that according to my tests, Google has not diminished the power behind those links in the last year. Article directory links have never been that powerful to begin with, at least not in the last few years. So, there was not a lot of link juice there to lose. Thankfully those article links still are counted. If you are still using article marketing then you know this is true.
Panda really rocked the article marketing industry. It did not kill it though. The average person can still get his website to rank better and get more traffic to it if he is willing to write and distribute enough of those articles to the right places. After months of testing to see if this article marketing thing was now a waste of time or not, I am glad to say that the big bad Panda is not as scary as we once thought it was. The articles still accomplish their primary objective. They still help us get more indirect traffic to our sites.
Speaking of testing things out, you might be interested in learning about whether it is really possible to get a website to rank well by writing and publishing articles one at a time by hand. If you did not use a spinner at all and all you did was lots and lots of manual labor with articles, is it possible to get results? I conducted a case study about article marketing to prove whether or not it is that effective. The results are published on the homepage of that site – ArticleMarketingCaseStudy.com. Check it out if you want. There is some good stuff in there.
Are you one of those people who just puts as little effort into an article as possible so that you can get your back link? Or, do you really put some effort into your articles even when they are going to be published at some article directory as a means to promote your own website? I am one of the guys who actually puts a little bit of extra effort into my articles even though they are going to be published on somebody else’s website. Hopefully you can tell that about me just from reading my articles. Putting that kind of effort into an article can sometimes feel like a waste though.
One of the main reasons that people like you and me write these articles in the first place is because we use article marketing to build links back to our websites. We know that the links aren’t all going to magically start appearing on their own. We know that we are going to have to go out and build a bunch of them by hand if we want to get any kind of serious results with our websites. A huge part of SEO is getting links after all. How high of a price are you willing to pay for that link back to your web page though? Here is how I look at it.
I stick to publishing my articles on websites where those articles have a pretty good chance of getting read by someone. I have been doing this long enough to know how this stuff works. I know that I am not going to get thousands of readers with one article. You can get those kinds of results, but generally not when you are first launching yourself into a niche. You get those results once you are well known in a niche. When you are first beginning a niche, you are going to get a handful of readers at a time. Some articles will get into the hundreds, but not thousands of readers.
My way of looking at it is that I want to convert each and every reader, or at least a decent percentage of them, over to my way of seeing things. I want them to click through in my links in the article so that I can direct them to the places I have built for them. I focus on converting one reader at a time.
If that is your mindset then you have to worry about how much effort you put into each article. You have to try to produce better material than the people around you in that niche. If you’re not doing that, then you are going to lose that reader to somebody else. Then you get no conversions.
Have you ever wondered whether it is really worth putting that much effort into one article though? Have you thought about whether or not you could get results by producing lower numbers of higher quality articles? I wondered the same thing. Why not test to see if it works? That is what I did. I built a website to conduct a case study. I studied what kinds of results I could get with article marketing if I was to use nothing but higher quality all original articles written by me. You might find the results interesting. I got way better results faster than I ever expected.