Is Article Marketing Dead in 2011and 2012 12/02/2011
The question on everyone’s mind since Google released its Panda algorithm update is does article marketing still work. Did Google drive the final nail in the coffin in 2011 or not? In the next two minutes you can decide for yourself.
People say that they use article marketing to generate both traffic and links for their websites. They like the click through traffic that happens when someone reads their article and wants to learn more about it. They also like the links in the article because it helps the pages on their website rank higher in the search engines. Higher ranking then results in additional free traffic to their site.
The first benefit that people want from article marketing, click through traffic, has definitely been impacted since the Google Panda update. Most of the major article directories where people like us can publish articles are less effective than they were prior to that. The article directories no longer enjoy top rankings like they used to. This may change at some point. For now though, their rankings have been severely demoted. Those sites get far less traffic from search engines now than they did in the year prior to Panda. Because the sites are getting less traffic, your articles are going to get less traffic too. Less traffic to your article means less traffic clicking through to your pages.
Many of us thought that since Google penalized the rankings of the articles in those article directories that Google was also going to somehow diminish the value of the links in those articles too. The good news for us is that according to my tests, Google has not diminished the power behind those links in the last year. Article directory links have never been that powerful to begin with, at least not in the last few years. So, there was not a lot of link juice there to lose. Thankfully those article links still are counted. If you are still using article marketing then you know this is true.
Panda really rocked the article marketing industry. It did not kill it though. The average person can still get his website to rank better and get more traffic to it if he is willing to write and distribute enough of those articles to the right places. After months of testing to see if this article marketing thing was now a waste of time or not, I am glad to say that the big bad Panda is not as scary as we once thought it was. The articles still accomplish their primary objective. They still help us get more indirect traffic to our sites.
Speaking of testing things out, you might be interested in learning about whether it is really possible to get a website to rank well by writing and publishing articles one at a time by hand. If you did not use a spinner at all and all you did was lots and lots of manual labor with articles, is it possible to get results? I conducted a case study about article marketing to prove whether or not it is that effective. The results are published on the homepage of that site – ArticleMarketingCaseStudy.com. Check it out if you want. There is some good stuff in there.
Are you one of those people who just puts as little effort into an article as possible so that you can get your back link? Or, do you really put some effort into your articles even when they are going to be published at some article directory as a means to promote your own website? I am one of the guys who actually puts a little bit of extra effort into my articles even though they are going to be published on somebody else’s website. Hopefully you can tell that about me just from reading my articles. Putting that kind of effort into an article can sometimes feel like a waste though.
One of the main reasons that people like you and me write these articles in the first place is because we use article marketing to build links back to our websites. We know that the links aren’t all going to magically start appearing on their own. We know that we are going to have to go out and build a bunch of them by hand if we want to get any kind of serious results with our websites. A huge part of SEO is getting links after all. How high of a price are you willing to pay for that link back to your web page though? Here is how I look at it.
I stick to publishing my articles on websites where those articles have a pretty good chance of getting read by someone. I have been doing this long enough to know how this stuff works. I know that I am not going to get thousands of readers with one article. You can get those kinds of results, but generally not when you are first launching yourself into a niche. You get those results once you are well known in a niche. When you are first beginning a niche, you are going to get a handful of readers at a time. Some articles will get into the hundreds, but not thousands of readers.
My way of looking at it is that I want to convert each and every reader, or at least a decent percentage of them, over to my way of seeing things. I want them to click through in my links in the article so that I can direct them to the places I have built for them. I focus on converting one reader at a time.
If that is your mindset then you have to worry about how much effort you put into each article. You have to try to produce better material than the people around you in that niche. If you’re not doing that, then you are going to lose that reader to somebody else. Then you get no conversions.
Have you ever wondered whether it is really worth putting that much effort into one article though? Have you thought about whether or not you could get results by producing lower numbers of higher quality articles? I wondered the same thing. Why not test to see if it works? That is what I did. I built a website to conduct a case study. I studied what kinds of results I could get with article marketing if I was to use nothing but higher quality all original articles written by me. You might find the results interesting. I got way better results faster than I ever expected.
What is Article Marketing 10/20/2011
What Is Article Marketing
Article marketing is a technique that people use to promote websites. There are different forms of article marketing. There are several different primary benefits that article marketing provides. There are good ways to do article marketing and there are spammy ways to do article marketing. Let’s discuss these subjects in more detail.
Describe Article Marketing In Greater Detail
Suppose you have a website that sells shoes online. Your site is brand new and you want to get people to start coming over to your website so that you can start making sales. One way to do that would be to write a series of articles about things that are interesting to people who are in your target market. Suppose you sell shoes that are in really weird sizes like really big or really wide shoes. You could write a series of articles about why some people have exceptionally wide feet. You could publish an article with statistics that breaks down the population according to shoe size. You could write an article about how to make your feet look smaller than they really are. All of those topics are going to be interesting to people with big feet.
Then you publish those articles at public websites that allow you to do so. Websites called article directories are an example of where you could publish those articles. You could also look for blogs that allow other people to publish articles. These are called guest blogs.
At the end of each of your articles you would mention your name and leave a link back to your shoe store for people with oversized feet. Some of the people who read your articles are going to click over to your website. They would be potential customers of yours. Maybe they would tell some of their other friends who also have big feet about your store. Maybe they would tell their family members about your store who would then shop at your store for birthday gifts. Get the picture?
What benefits does article marketing provide?
The main benefits are increased publicity for your brand or your website, increased website traffic and more backlinks for your website. The reasons you would want publicity and traffic are obvious. You also want backlinks for your website because search engines use backlinks as a means to rank websites. In general, the more backlinks your website has, the higher it will rank in the search engines. There are many other factors that come into play also. The number and quality of inbound links is an important factor though.
Good Ways versus Bad Ways Of Article Marketing
The most widely accepted method of article marketing involves you writing original content (original unique articles every time) and publishing each original piece at one specific location. It is a labor intensive method that requires commitment to get results. This method is considered an acceptable (white hat) method.
Some people will use software to take one article and spin it into hundreds of articles by randomly replacing words and phrases inside the article. Then they publish these spun articles all over the internet. They do this primarily for the backlinks. Those articles are generally low quality and would not be easy to read. Search engines consider that a black hat (unacceptable) technique for promoting your website. By using that tactic, you run the risk of having your website move down in ranking. Plus you tarnish your brand image because your articles show up next to a bunch of other spun garbage articles online.
Is Article Marketing Better Than Other Methods of Website Promotion
I guess that depends on the person. A lot of people favor article marketing. Some people prefer other methods. Article marketing using white hat techniques takes a lot of time and effort. You need to publish a bunch of articles before you see real results. Some people are too lazy or simply not committed to doing the amount of work required.